Campaigns:
Day of Giving
Community action agencies needs to strengthen their connections to the community to keep their mission moving forward. Part of this effort for Wayne Metro was their campaign for their Day of Giving in the spring of 2025, which I designed with photo assistance as well as web assistance from coworker Lauren Snyder.
Content was scheduled a month ahead of time.
A variety of promotional graphics including social media, web banners, TV monitor images as well as web popups, and a public use toolkit were all constructed from my graphics, seen below. A link to the toolkit will show what was made available for anyone to use.
Did someone say Toolkit?
The toolkit developed for this campaign was designed predominantly for Wayne Metro staff to use, but was also made available to the public. This tool and this campaign overall were found to be a massive success, with the campaign surpassing its donation goal more than twice over, with over $12,000 raised in the end.
