Campaigns:
Day of Giving
Wayne Metropolitan Community Action Agency needs to strengthen its connections to the community to keep its mission moving forward. Part of this effort was their recent campaign for their Day of Giving this spring, which I designed with photo assistance as well as web assistance from coworker Lauren Snyder.
Day of Giving:
May 20th, 2025
Content was scheduled a month ahead of time.
A variety of promotional graphics including social media, web banners, TV monitor images as well as web popups, and a public use toolkit were all constructed from my graphics, seen below. A link to the toolkit will show what was made available for anyone to use.
Did someone say Toolkit?
The toolkit developed for this campaign was designed predominantly for our staff to use, but was also made available to the public. This tool and this campaign overall were found to be a massive success, with the campaign surpassing its donation goal more than twice over, with over $12,000 raised in the end.
